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Can PR Be Monetized? Yes. Finsquared. Mark Rose.

08 May Yes, PR Can Be Monetized

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

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From "Blow Up," the 1966 British-Italian film directed by Michelangelo Antonioni Finsquared, blowing up the traditional PR agency

13 Jan PR Agency Model Dies in 2017

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...

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LinkedIn

26 Nov Are You Ready For The New LinkedIn?

Are you positioned to benefit from the new LinkedIn as it ramps up integration with Microsoft? Microsoft paid $26.2 billion for LinkedIn earlier this year.  The symmetry between the two companies was not immediately apparent. How would Microsoft derive value from...

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