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Andy Borowitz The New Yorker

16 Oct Read This Headline: Borowitz Rules

Scanning my huge list of marketing, SEO, and social media blogs I came across this item which made me cheer.  In many ways Andy Borowitz breaks the mold of humorists. His alerts come like a splash of cold water and...

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Can PR Be Monetized? Yes. Finsquared. Mark Rose.

08 May Yes, PR Can Be Monetized

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

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