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Behavioral finance. What role do emotions play?

29 Jan Behavioral Coaching Takes Off

With investing becoming more automated, where do advisors add value? Behavioral coaching, says Tim Buckley, Vanguard's CEO. At Inside ETFs, Buckley reported: 58% of  an advisors job is susceptible to automation, and fees are likely to continue to decline. In most areas...

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Andy Borowitz The New Yorker

16 Oct Read This Headline: Borowitz Rules

Scanning my huge list of marketing, SEO, and social media blogs I came across this item which made me cheer.  In many ways Andy Borowitz breaks the mold of humorists. His alerts come like a splash of cold water and...

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Can PR Be Monetized? Yes. Finsquared. Mark Rose.

08 May Yes, PR Can Be Monetized

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

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From "Blow Up," the 1966 British-Italian film directed by Michelangelo Antonioni Finsquared, blowing up the traditional PR agency

13 Jan PR Agency Model Dies in 2017

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...

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