Mark founded Finsquared in 2016 to develop a better way to conceive, implement, and measure public relations activities. He has 20+ years in all facets of financial PR, and leads all programming, reporting, and integration of services for Finsquared financial clients. Previously, he was Senior Vice President of the Financial Group at Edelman in New York. Mark has 20+ years’ experience creating and managing full-scale public relations programs for a wide variety of financial clients. He draws on his network of talent and financial services experience to fashion creative, effective public relations programs in the digital age. A former journalist, an early adopter of social media, and a strong proponent of content marketing for financial clients, Mark’s mission is to disrupt the traditional PR agency model and deliver PR services that have bottom line impact and long-lasting value.